Project Description

Rapid Adaptation: Reimagining TOMS’ Impact Report During Transition

Amidst organizational transitions at TOMS, quickly updating the Impact landing page became a key objective. I took ownership of this project, navigating the challenges of a lean team and the simultaneous onboarding of a new platform. Success depended on significant adaptability and effective management across various workstreams.

Date: Fall 2024 – Winter 2025

Client: TOMS Shoes 

Roles: Project Manager, UX Designer, 
Developer

Tools:  Figma, Builder.io platform, Visual Copilot AI, Asana

The Challenges

Urgent Update Requirement
The TOMS Impact Report landing page required immediate updates amidst organizational change.

Resource Constraints
Project execution was constrained by a lean team, demanding efficient multi-role management.

Platform Transition Challenges
The concurrent platform transition introduced development limitations and required rapid adaptation.

The Process

Research & Analysis
  • Evaluated competitor websites to identify best practices and opportunities for differentiation.
  • Assessed new platform limitations to inform design and development strategies.
Project Management
  • Managed project execution, developing the launch plan, managing timelines, and ensuring delivery.
  • Coordinated cross-functional stakeholder communication to ensure alignment and set expectations.
Design & Development Integration
  • Designed responsive wireframes using new TOMS branding and existing platform components.
  • Collaborated with visual designer for seamless integration of wireframes and brand style.
  • Used platform AI for Figma code generation, followed by code refinement in the page builder.
Quality Assurance & Compliance
  • Rigorously tested landing page performance across platforms.
  • Managed stakeholder approvals to ensure alignment with project objectives.
  • Ensured the online experience met ADA compliance standards.

The Solution

We delivered a rebranded website and integrated vendor systems.

Annotated UX Wireframes

High-Fidelity Prototypes

The Results

Timely Project Delivery
The landing page was launched within the stipulated timeframe.

Efficient Resource Utilization
Project was completed despite resource constraints through effective multi-role management.

High-Quality Deliverable
The updated landing page met business needs and quality standards.

This project demonstrated my capacity to deliver a critical business deliverable under tight constraints and during a period of organizational transition. By strategically leveraging available resources and effectively managing multiple roles, I ensured the successful launch of the updated Impact landing page.

More Case Studies