Page hierarchy for new TOMS website.
TOMS Combo Site
Combination of two product websites into one.
Simplified, elegant redesign of checkout process.
TOMS' attempt to replace YouTube channel.
Ideal UX Workflow
TOMS' reorganized project workflow.
TOMS Mobile Site
TOMS' first mobile e-commerce website.
Dreams of a more socially gamified future.
One Day Without Shoes, an annual awareness event.
Secret Product Launch
Marketing campaign for TOMS' new product offering.
UK Checkout Analysis
Powerpoint on how to optimize checkout for a UK audience.
American Apparel conference room booking application.
Website Activity Monitor
American Apparel's real-time website ticker.
Employee lunch ordering system for American Apparel.
Reserve on American Apparel site, pick up at store.
News & Video Blog
American Apparel's multimedia news source.
The One Cart
A combined checkout process similar to Amazon.